I don't see the need for brand association. Besides
accountability, an individual product association is usually
unfounded and illogical. Buying whatever is most effective at the
least cost is really what matters, and yet often this is not what
prevails. For myself, the only brand I myself find myself personally
associated with is only a local restaurant that I've developed an
emotional relationship with. The people there know me, and despite
what might seem to be poor reviews, I return every time.
The ramifications? The logical reason behind brand association is
likely emotionally linked, and dependent entirely on the person.
(Word Count: 100)
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