Wednesday, September 26, 2012

Unbranded

I don't see the need for brand association. Besides accountability, an individual product association is usually unfounded and illogical. Buying whatever is most effective at the least cost is really what matters, and yet often this is not what prevails. For myself, the only brand I myself find myself personally associated with is only a local restaurant that I've developed an emotional relationship with. The people there know me, and despite what might seem to be poor reviews, I return every time.

The ramifications? The logical reason behind brand association is likely emotionally linked, and dependent entirely on the person.

(Word Count: 100)

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